a marriage counselor
...at a bridal fair.
Bridal fairs are typically filled with wedding planners and vendors. It's not the place you normally find a marriage counselor. But given the challenge to find a way to market our client at this event, we focus on the benefits of counseling rather than the negative image associated with marriage counseling services. The result: We Plan Anniversaries.
An award-winning Annual Report for the Arkansas Cancer Coalition visually conveyed "connecting the dots." An unveiling event helped bring the report to life. About 100 event attendees filled out dots listing ways ACC had helped them in the fight against cancer. The dots were placed on huge banners to form a connection of dots. It was a visual metaphor for ACC's mission.
What comes to mind when hearing the words "liquor store"? A dingy, cramped walk-in closet with some grumpy dude sitting on a stool behind the counter? A giant warehouse where you're on your own? Our client had spent decades building a store that was none of the above. To better reflect their customer service, selection and welcoming vibe. Living Pink engineered a soup-to-nuts brand reboot, re-launching the retailer's paid, earned, social and owned media. We rebuilt the web and social properties; brought in new partners (and their customers) to expand tasting bar events; converted the newsletter into a full color lifestyle magazine; changed the logo and leveraged print and broadcast media.
How does a professional service provider increase awareness with prospective customers in the face of intense competition? By becoming a category thought leader! Living Pink used its media contacts with a local television station to place our client inside its local programming as an authority in his field. Since recent figures put TV usage at over 80%, our client engages with new customers twice each month.